Feed the homeless – and make the world a better place – one peanut-butter-and-jelly sandwich at a time.
Jory John, The Peanut Butter Plan
What feeling does a Peanut Butter and Jelly sandwich evoke for you? Perhaps it’s a reminder of childhood; of brown bag lunches and eating with school friends. Whatever memory comes to mind, I think we can all agree that a PB & J sandwich can take away the noontime pangs of hunger and leave us feeling filled.
A friend introduced me to the efforts of a local grassroots movement in Los Angeles serving sandwiches to the homeless. Its called the PBJ Movement,spearheaded by Terrence Woodberry. The concept is simple: volunteers make peanut butter and jelly sandwiches and hand them out with bananas and bottled water to those in need.
I jumped on Google to see how far this crusade extends beyond Los Angeles and found, among several organized groups, one in particular with chapters in various major cities named The Peanut Butter Plan, originally a campaign started by Jory John, a children’s book author in San Francisco. “It’s a grassroots organization with no federal subsidy, no foundation, no food vouchers, and no official sanction from anybody. Just strangers, goodwill, and a lot of peanut butter”, says Mr. John.
All of the programs with websites or facebook pages I read through offer different messaging but strive for the same goal: to help others in need of a meal.
The simplicity of the movement is what attracted me initially. Anyone can make this sandwich and hand it out: no cooking skills needed here. According to Mr. John, there is a bit of a trick to making a PB&J that can keep the sandwich from succumbing to soggy bread: more PB and less J.
Or, more specifically, 3 parts peanut butter to 1 part jelly. But don’t look at my example, I am a jelly gal!
We love learning about groups of volunteers who give their time, talents and resources to help others in need of a meal. It is still hard to imagine in 2016, that people go to bed hungry. If you know of an organization in your area that shares a similar mission,please contact us at firstname.lastname@example.org so we can spread their story.
Get involved in a PB&J Movement or start your own chapter then tell us about it on facebook!